Podcast Marketing Strategy 101: Tactics for both organic & paid podcast growth

This article covers everything I’ve learned from working at Content Allies, one of the top B2B podcast agencies and Listen Network, the most advanced ads network for podcasts looking to grow their audience, listenership and downloads.

With the increasing popularity of podcasts and the competition for listeners, it's essential to have a well-rounded podcast marketing strategy in place. This comprehensive guide will explore various organic and paid tactics, leveraging best practices and real-world case studies to help you effectively promote your podcast and attract more listeners.

Best Podcast Recording Software and Tools for Creators in 2025

Recording great audio can involve a steep learning curve, but it´s possible to skip a lot of the trial-and-error by finding the right podcast recording software.

We’ve analyzed the best that are available in 2021, to bring you a list of 19 tools for every budget, whether you’re a pro podcaster or just getting started as a broadcaster.

Podcast Advertising Rates: How Much Does It Cost To Buy Ads on a Podcast?

B2B Content Marketing, Blog, Consulting, Outbound Creative, PodcastingJake JorgovanMay 19, 2023podcast, b2b, content marketing, SEO, podcast ads

How To Find and Hire a B2B Podcast Host

Once you make the decision to start a B2B podcast, one of the first and most important tasks you will be faced with is deciding on a host for your show. Your podcast host will be the voice of your podcast. Take time and do your research. You need to know that you've got the right host.

Creating SEO Content From B2B Podcast Episodes

In the world of B2B podcasting, having a clear strategic direction for the show as it relates to your business is a key for success. A B2B podcast without a strategy behind it might as well be a B2C or Entertainment podcast.

On this episode of A Guide to B2B Podcasting, I talk about the strategy behind creating search engine optimization (SEO) content around your podcast episodes to increase your Google rankings, boost brand awareness and visibility to your target audience, drive new leads and increase sales. This is one of the key strategies that has helped us grow into one of the top podcast production agencies.

PodcastingJake JorgovanFebruary 3, 2023B2B Podcasting, SEO Content, podcast SEO, Podcasting, Transcriptions, SEO Articles

Getting the Most Out of Podcast Advertising

Podcasting is growing into a powerful messaging platform for individuals and businesses to communicate with targeted podcast audiences, sometimes talking about very niche topics that would never get attention from traditional media sources.

B2B Podcast KPIs: Which Are Most Valuable?

There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing.

B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.

How To Effectively Market and Promote Your B2B Podcast

Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day.

B2B Podcast Growth: Practical Ways To Grow Your B2B Podcast

Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company.

Essential Podcast SEO Strategies To Boost Visibility and Growth

Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening.

Podcast Websites - Should You Create a Website for Your B2B Podcast?

If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. More often than not, these questions have nothing to do with interviewing thought leaders in your industry.

Podcast Strategy Basics: Choosing Your B2B Podcast Publishing Frequency

When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. In this article, we’ll take a look at the most common options and give context to help you decide what frequency you should consider vis-a-vis your goals.

Podcast Promotion Strategy: Using Trade Publication Syndication

The goal of every B2B podcast is to generate value for your business. Depending on your metrics, growing your listenership is part of that goal. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for.

The Ultimate Guide to Guest Scheduling for Your B2B Podcast in 2025

The only guide to guest scheduling you’ll ever need for your B2B podcast. Curated from best practices of the top B2B podcasting agency.

The Definitive Guide to B2B Podcasting in 2025

Thinking of launching a B2B podcast, but not sure how to plan it? This guide starts with some of the basics then delves into more advanced topics such as guest outreach, promotion, and more.

Top Podcasting Jobs - Roles, Positions, and where to find them

Podcasting has become extremely popular, and there is a growing number of job opportunities in the field. Learn more about the various roles you can fill in podcasting here.

PodcastingJake JorgovanFebruary 9, 2022podcast jobs, podcast roles, podcast producer jobs

B2B Podcasting for Business: A Complete Guide to Success

Podcasting is basically an internet radio show.

People can subscribe to a podcast which varies in length, and research shows that people mostly listen when they are performing other tasks like gym workouts, commuting to or from work, or mowing the lawn.

Podcasts can cover any topic, but are usually the most popular when their fans frequent the internet regularly.

According to Statista, almost six out of ten people over the age of 12 have listened to at least one podcast in the US, and as of 2021, 41% of the US population have shown familiarity with podcasts as they tune in at least once a month.

Best Enterprise Podcasting Solutions for Communication Success in 2025

Since podcasting is still a fairly new concept and not mainstream in all industries—and because it is relatively complex—, it may seem overwhelming to get the wheel turning. So in this article, we discuss what makes enterprise podcasting effective. We’ve also rounded up top enterprise podcasting solutions to help get your company going, no matter your size.

Top Podcast Producers in 2025

Creating and growing a podcast is like setting up an entire business from scratch. And just like a startup, you can expect many awkward years. Unless, that is, you hire a podcast producer to manage the show, or a podcast consultant to guide you.

PodcastingJake JorgovanJuly 19, 2021top podcast producers, podcast producers

Step-by-Step Guide to Starting and Producing a B2B Podcast in February 2025

Producing a B2B podcast can be challenging. We share the pitfalls to avoid and the technology to use to produce, start, and launch a winning B2B podcast in 2021.

Articles

Thoughts on B2B, Entrepreneurship, & Thinking Different…