Explore 2025's top 31 creative agencies, known for their groundbreaking ideas and impactful branding strategies.
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Influencer marketing is a new way to reach customers in the digital age. This article takes a look at the best influencer marketing agencies.
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AI's transformative impact on marketing includes:
Efficiency: Streamlining operations and enhancing campaign management.
Personalization: Creating tailored customer experiences at scale.
Performance: Improving campaign outcomes through advanced data analytics.
The importance of AI in staying competitive is clear as it becomes a core element of modern marketing strategies, with widespread usage in everything from customer segmentation to predictive analytics.
Continue reading to discover how AI can skyrocket your performance marketing strategy and drive better results in 2024.
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According to a survey by Cision, marketers allocate approximately 25% of their digital marketing budgets to paid media and 24% to earned media, highlighting the importance of both strategies in a balanced marketing approach.
Knowing when to use paid media versus earned media – or paid media and earned media – can help you orient your marketing efforts toward more ROI.
You just have to go about things strategically.
Both play important roles in building brand awareness and driving customer engagement, but they serve different purposes and operate in unique ways.
Paid media can provide immediate visibility and traffic, while earned media builds long-term trust and credibility.
Understanding how these two approaches differ—and when to use each—can help you make better decisions and optimize your marketing efforts.
Let’s break down the key distinctions, benefits, and ideal use cases for each.
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Did you know that TikTok has over 1.5 billion monthly active users as of 2023, with projections to reach 1.8 billion by the end of 2024?
The platform's unique, viral content dynamics foster high engagement rates, with an average of 2.65% by follower count, surpassing other social media platforms.
Affiliate marketers can harness these attributes to significantly enhance sales, tapping into TikTok’s robust ecosystem.
Here's the TL;DR on how you can start:
Capitalize on Engagement: Leverage TikTok’s interactive format to maintain high viewer interest.
Maximize Conversions: Utilize the platform's viral nature to increase product visibility.
Boost Sales: Employ strategic content and collaborations to drive sales effectively.
Keep reading to discover exactly how you can use these strategies to skyrocket your affiliate marketing efforts on TikTok.
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B2B content marketing has seen a significant evolution, with an increasing focus on budget allocation towards video, thought leadership content, and influencer marketing. A notable 45% of B2B content marketers expect their budgets to increase in 2024, highlighting a shift towards more dynamic and engaging content formats. To stay competitive in 2024, it's crucial for B2B marketers to adopt these emerging trends:
Prioritizing AI-driven personalization to cater to specific audience needs.
Leveraging video content to enhance SEO and social media visibility.
Integrating interactive elements like AR/VR to foster user engagement.
This article will delve into these top trends, providing actionable insights to help you harness the full potential of your content strategies and maintain a competitive edge in the fast-evolving B2B marketplace.
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Expanding your brand into international markets isn’t just about translation. It’s about making sure you’re found by the right people in the right places.
A solid international SEO strategy helps you do that efficiently.
It lowers your customer acquisition costs, maximizes your return on investment, and outperforms paid campaigns in long-term profitability. In this guide, we’ll walk through five critical tactics to make your brand discoverable worldwide.
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