The podcasting industry is growing. eMarketer.com predicts a 16% year-over-year (YoY) increase, and according to October 2019 research, 36% of US podcast listeners said they listened to six or more hours of podcast content per week. This article shares some of the top podcast consultants and consulting companies to help you with your podcasting initiatives.
Read More
Artificial intelligence is reshaping digital marketing.
Did you know that by 2025, AI technology in marketing is expected to reach $190 billion?
This surge underscores AI's growing role in advertising. Here are just the first three changes that pop to mind:
Machine learning algorithms analyze vast amounts of data, providing valuable insights into consumer behavior. These insights enable advertisers to make informed decisions, enhancing campaign performance.
Real-time analytics allow for immediate adjustments, optimizing return on investment.
AI-driven tools personalize user experiences, tailoring content to individual preferences. This personalization increases user engagement and conversion rates.
And as AI continues to evolve, its impact on advertising strategies will expand, offering numerous benefits to marketing professionals.
But more on that in a second.
Read More
Native advertising is a form of paid media that seamlessly integrates promotional content into the natural flow of editorial material.
This approach enhances user experience by aligning ads with the platform's organic content, making them less intrusive
Read More
Advertising has been a cornerstone of business, connecting brands with potential customers.
In the 21st century, the shift from traditional methods like print ads and radio ads to digital platforms has transformed how businesses engage with their target audience.
Read More
Aligning marketing and sales under Revenue Operations (RevOps) is a strategic and necessary move.
Studies have shown companies embracing RevOps enjoy a 67% better closure rate on deals and up to a 209% increase in revenue generated from marketing efforts.
By streamlining collaboration and data-sharing, organizations unlock significant competitive advantages:
Enhanced process optimization: Ensuring smooth, agile workflows.
Accelerated revenue growth: Driving consistent increases in revenue figures.
We’ll analyze the transformative role of RevOps and guide you through its fundamentals and best practices. Ultimately, that will help you redefine your revenue strategy.
Let’s dive in.
Read More
Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. Today, research shows that nearly two-thirds of CMOs believe consumer trust is at risk. So, how can you craft a functional CMO marketing strategy that surpasses the new rising challenges?
One of the key roles of strategy is conducting solid campaign management.
Read More
CMOs hold a critical position in shaping the success and image of their organizations. But what does the CMO do? Their responsibilities, traditionally encompassing advertising, market research, and customer service, have expanded to include digital strategy, data analytics, and customer engagement in the online realm.
Read More
When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it.
But maybe you don’t have the traffic to attract sponsors, you need to build an audience, or you’re starting a new podcast and you have the budget to launch with a bang. Or perhaps one of your key KPIs is downloads and you want to buy a boost to guarantee your budget moving forward.
Read More
These podcast production companies, agencies, and editing services will help you make a commercial-quality podcast. This list has all the options you need when considering a vendor for either a B2B or B2C podcast. We have analyzed every top agency, company, and service in the podcasting space to bring you the best.
Read More
B2B video production is one of the most effective ways for companies to communicate their value propositions, demonstrate their expertise, and engage with potential clients. With the rise of digital content, partnering with a professional B2B video production agency ensures that your videos are not only visually compelling but also strategically aligned with your business objectives.
Read More
B2B video marketing is an essential tool for businesses looking to connect with other companies and decision-makers.
A well-executed video marketing campaign can significantly enhance brand visibility, build trust, and drive conversions. Partnering with a top B2B video marketing agency helps create content that is not only engaging but also strategically aligned with your business objectives.
Read More