B2B brand storytelling isn't a nice-to-have—it’s a strategic advantage. Today’s buyers don’t just want specs and features; they want to understand the people, purpose, and impact behind the product. In fact, 62% of B2B marketers say storytelling improves content performance. This guide explores why storytelling resonates in B2B, how to craft your narrative, and how to turn your brand story into a powerful growth engine.
Read MoreWhat do Barbie, slime, and chicken sandwiches have in common?
They all exploded online thanks to some of the smartest, wildest viral marketing campaigns we’ve seen in recent years.
These days, in an attention-driven world where 5.17 billion people use social media worldwide, that kind of visibility is a goldmine.
In this blog post, we’re unpacking 10 viral campaigns that didn’t just go big; they redefined what “viral” even means.
We’ll look at the creative spark behind each one, the platforms that fueled their growth, and the takeaways you can actually use to build campaigns that hit hard. Let’s break it down.
Read MoreGoogle Ads can drive serious growth. But if not managed carefully, your budget can quickly disappear without the desired return.
A key metric to watch is your Cost Per Acquisition (CPA). If your CPA is too high or higher than your target CPA in automated bidding, it’s time to reassess.
Although CPA benchmarks vary by platform, industry, and location, they should always stay below your average revenue per customer and, ideally, well below their lifetime value.
In this guide, we’ll go over why your Google Ads CPA may be too high and what you can do to lower it.
Read MoreWhether you're sourcing deals, raising a fund, or integrating a portfolio company, how you show up in the market directly impacts outcomes.
The data backs it up: 70–90% of deals miss pro-forma targets, with 83% of mid-market synergies lost due to communication failures. Meanwhile, firms using AI-first sourcing close deals faster and cut origination costs by 40%.
Private equity firms and investment banks that invest in brand, content, and visibility are outperforming their peers, especially those allocating 20% of revenue to marketing.
With the stakes this high, firms need agencies that know how to translate marketing spend into measurable deal flow and brand equity.
And you’re on the right page.
This article features the top growth and marketing agencies helping M&A professionals improve deal flow, strengthen positioning, and protect value across the transaction lifecycle.
We’ll also discuss how to choose the right agencies, trends in growth marketing, and the benefits of partnering with a specialized growth & marketing agency for M&A.
Let’s get started.
Read MoreIn 2024, the average cost-per-click (CPC) across Google Ads rose by 19%, marking the steepest annual jump in recent years. Similarly, Facebook also saw its CPC increase for 80% of industries.
This spike isn't temporary; it reflects deeper changes in auction dynamics, cut-throat competition, and constantly changing algorithms. It’s already becoming expensive to advertise online, and if your CPC is too high, you’d sweep through your ads quickly without seeing any real impact.
There can be a number of reasons behind a sudden or even slow rise in CPC. In this article, we’ll uncover the underlying causes and list 10 strategies to bring your ad campaign’s CPC down to a healthy level.
Most content gets published. Very little gets seen.
That’s the harsh reality, despite 68% of online journeys starting with a search engine, over 96.55% of content never earns traffic from Google.
The difference? Strategy.
SEO-driven content marketing bridges the gap between creation and discovery. It’s not about chasing algorithms, it’s about aligning what you publish with how people search.
When you combine Search Engine Optimization with strong content, you’re not just showing up. You’re showing up with purpose and earning real results.
With marketing budgets under pressure, many of the world’s biggest brands are using influencer marketing to reach their customer base. But it’s not as simple as working with any influencer. Discover the top influencer marketing platforms and software.
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