Posts tagged Paid Media
Your Guide to the Right Paid Media Metrics to Track for Campaign Success (+ Tools)
Your Guide to the Right Paid Media Metrics to Track for Campaign Success (+ Tools)

Tracking the right metrics can make or break your paid media campaigns. 

Without them, you risk wasting your budget and missing opportunities.

Key Performance Indicators (KPIs) are your best tools to gauge success.

They provide insight into what's working and what isn't.

By measuring the right KPIs, you ensure your campaigns align with business goals.

In this article, we’ll explore:

  • The importance of defining campaign goals

  • Key paid media metrics you need to track

  • Tools to measure and optimize performance

Let’s dive in to ensure every dollar spent drives results.

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Paid MediaAlpha ApexPaid Media, Metrics
How to Create a High-Impact Paid Media Strategy for 2025
How to Create a High-Impact Paid Media Strategy for 2025

Paid media is an extremely important tool in digital marketing. After all, the forecasted global digital advertising spend is approximately $526 billion. 

That shows us a solid sector that’s thriving because it helps so many businesses enhance their market presence​.

However, continuous innovation has changed the advertising game, and consumer behavior has shifted.

Here’s what’s driving this shift:

  • AI-driven insights that reshape targeting

  • The growing role of personalization

  • Increased demand for first-party data

This article will help you build a paid media strategy that gets results. 

You’ll learn how to set clear goals, pick the right channels, and maximize your budget.

Let’s dive into what you need to stay ahead in 2025.

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StrategyJake JorgovanPaid Media
Paid Media vs. Earned Media: Understanding the Difference and When to Use Each
Paid Media vs. Earned Media: Understanding the Difference and When to Use Each

According to a survey by Cision, marketers allocate approximately 25% of their digital marketing budgets to paid media and 24% to earned media, highlighting the importance of both strategies in a balanced marketing approach.

Knowing when to use paid media versus earned media – or paid media and earned media – can help you orient your marketing efforts toward more ROI. 

You just have to go about things strategically.

Both play important roles in building brand awareness and driving customer engagement, but they serve different purposes and operate in unique ways. 

Paid media can provide immediate visibility and traffic, while earned media builds long-term trust and credibility. 

Understanding how these two approaches differ—and when to use each—can help you make better decisions and optimize your marketing efforts. 

Let’s break down the key distinctions, benefits, and ideal use cases for each.

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MarketingAlpha ApexPaid Media, Earned Media