Social media ads don’t just compete with other brands. They compete with everything: cat videos, memes, breaking news, and dopamine-fueled infinite scrolling.
And here's the kicker: users are over it.
71% of people avoid buying from brands with annoying or intrusive ads, and 86% feel overwhelmed by pages packed with them. Too many ads are now the top UX complaint, and it’s killing attention.
In other words, user fatigue is here, and it’s dragging your performance down.
Next, we’ll explain user fatigue and how to overcome it in your social media ads.
