The global wellness economy reached $6.3 trillion in 2023, accounting for over 6% of global GDP, and is projected to grow to nearly $9.0 trillion by 2028.
This surge reflects a significant shift in consumer behavior, with 82% of U.S. consumers now consider wellness a top or important priority.
The problem is that you need to attract those customers. We’re here to help.
Read MoreThe customer journey is more complex and fragmented than ever before. Prospects interact with your brand across many channels, from social media and search engines to email, display ads, and even offline touchpoints.
For a Chief Marketing Officer (CMO), accurately understanding which of these interactions truly influence a sale or conversion could be the catalyst to making some big changes. The way to understand the value of digital interactions is through multi-channel attribution.
98% of marketers consider attribution important for the success of their overall marketing strategy, and for good reason. It can help you know what’s working, why, and how well.
In this blog, we’ll break down how multi-channel attribution models work, what’s changed, and how CMOs can use this data to make smarter, faster marketing decisions.
Read MoreYour future customers are typing questions into Google right now. Search engine marketing (SEM) is how you show up with the answer before your competitors do.
This isn’t about vanity metrics. It’s about high-intent users ready to take action, and making sure you’re the one they find. That’s why search campaigns account for 40% of total ad spend in the United States.
Businesses are investing where results are proven.
If you’re serious about driving measurable growth, SEM needs to be central to your strategy. Below, we’ll break down the search engine marketing benefits that truly matter, especially if you manage campaigns, sell online, or need scalable performance.
Let’s begin.
Operations hires are high-impact, but most companies treat them like any other back-office role. That’s a mistake.
Operation team roles demand more than task execution. You need someone who can identify bottlenecks, bring order to complexity, and drive business goals forward, even without a clear roadmap.
And yet, most teams don’t define what “ops” actually owns. They write vague job descriptions, hope for the best, and hire task-takers who can’t keep up.
Read MoreIf you’re buried in spreadsheets or fumbling with clunky software, you’re not alone.
The average time to hire has jumped to 44 days worldwide, but for top candidates?
They’re off the market in just 10.
That means by the time you finally get around to scheduling interviews, your best options may already be gone.
To make matters worse, recruiters are spending up to 70% of their time on admin tasks. We're talking things like formatting resumes, juggling calendars, and chasing down feedback.
It’s no wonder the whole process feels broken.
That’s where the right ATS comes in.
Read MoreChoosing the right ukulele can be a profoundly personal and artistic decision, whether you're strumming your first chord or mastering a complex piece.
Ukuleles, with their rich history and distinctive sound, offer a unique avenue for musical expression, making the selection of the right brand crucial for both beginners and professionals.
Read MoreThe recent AI surge has increased the number of new AI startups and existing companies exploring these technologies.
But to hire an AI engineer for your organization, you need to know what qualification and skills to look for and how to asses their technical expertise. After all, this job title can be incredibly complex and advanced.
On top of that, competition for top engineer talent is intense.
Read MoreHiring top talent takes more than scanning resumes and hoping for the best.
A wrong hire slows everything down. They drain time, energy, and morale.
The stakes are high; a bad hire can cost up to 30% of the employee's first-year earnings.
The challenge is simple: most potential candidates look good on paper, they know how to talk in interviews, and they say all the right things.
But very few are true A-Players who align with your company culture and actually raise the bar.
This guide breaks down 10 practical tips to help you hire high-quality candidates who contribute, grow, and make your team stronger.
Here is what you will find:
How to refine your hiring process and stop wasting time on the wrong people
Tactics for improving your interview process and screening for culture fit
What to change internally to attract the ideal candidate consistently
Let us make sure your next hire becomes someone the entire team is glad to work with.
Read MoreGot a Microsoft Enterprise Agreement (EA) renewal on the horizon?
You're likely facing unclear licensing terms, aggressive sales tactics, and rising costs that don't always align with your organization's actual needs.
In fact, starting January 2025, Microsoft plans to phase out certain EA contracts, potentially leading to price hikes of up to 30% over the next few years for affected customers.
But here's the good news: Organizations that conduct thorough audits and strategic planning can achieve cost reductions and increased discounts by 20%-30% during renewals.
In this article, we'll break down 11 practical tips to help you reduce spending at renewal time.
Read MoreThis guide explores cutting-edge tools and methods revolutionizing how top-tier talent is scouted and recruited in the corporate world.
We’ll dive into the innovative technologies and strategies shaping executive recruitment’s future, providing you with the insights needed to stay ahead in a highly competitive industry.
Read MoreExecutive search firms are a powerful way to connect with new talent, but how do they impact your company, and to what extent?
In this guide, we’ll explore the profound impact that executive search firms have on shaping and transforming company culture. Understanding this influence is crucial for any organization looking to strategically enhance its leadership and drive cultural evolution.
Continue reading to discover how these firms are playing an increasingly central role in shaping company culture and how you can streamline the process..
Read MoreHow much should you expect to spend on an executive search firm?
You know these firms can make a huge difference when it comes to connecting with the perfect candidate for your latest role… but they don’t always come cheap.
This guide is designed to give you a better understanding of the pricing structures and fees associated with executive search firms, so you can plan your budget and make an informed decision that won’t break the bank.
We’ll start by looking at the 4 main fee structures used by executive search firms, and then we’ll explore some additional costs. Let’s get started.
Read MoreChoosing the right executive leadership is more than just filling a position; it's about securing the future of your business.
Attracting skilled leaders is just half the battle in the fierce competition for top talent.
The true challenge lies in retaining them and ensuring they align with your business’s evolving needs and goals.
You're in the right place if you're looking to engage and retain the best talent. We’ll discuss:
The Fractional Executive Model: Explore the flexible world of fractional leadership and how it can be a game-changer for your business.
The Full-Time Executive Edge: Delve into the commitment and stability that full-time executives bring to the table.
A Detailed Cost-Benefit Analysis: Get insights into the financial implications of each hiring model.
Strategic Fit and Flexibility: Learn how to balance expertise and adaptability to suit your company's lifecycle.
Business growth demands more than just attracting the right talent; it's about holding onto them, too.
Many companies reach a critical juncture where leadership expertise becomes pivotal, yet the financial burden of full-time executives looms large.
Fractional leadership can save the day.
Read MoreClear and prompt communication is vital in the healthcare industry.
Yet, many patients often face long wait times, confusing processes, and impersonal interactions.
Fortunately, healthcare contact centers are revolutionizing how patients communicate with their care providers.
This transformation is making healthcare more accessible, personalized, and efficient.
You're in the right place to better understand the changing landscape of patient communication and what healthcare organizations can do to encourage positive change.
In this article, we’ll discuss:
The evolution of healthcare contact centers
5 key ways healthcare contact centers are revolutionizing patient communication
Tips for improving the effectiveness of your healthcare contact centers
Follow along as we dive into how healthcare contact centers are not just changing, but vastly improving patient-provider communication.
Read MorePreparing your podcast guest is one of the most important and often overlooked steps in producing a strong episode. When guests know what to expect, feel comfortable with the format, and have the right technical setup, the result is a smoother conversation that delivers more value to your audience.
For B2B companies running branded podcasts, guest preparation sets a professional tone and ensures your guest’s insights align with your audience’s needs.
At Content Allies, we’ve helped countless brands turn interviews into strategic assets. One pattern always stands out: when guests are well-prepped, episodes deliver real value.
And here's a compelling reason to invest in guest preparation: in some cases, conversion rates from podcast interviews can soar to 25–50%, compared to the typical 1–2% seen with blogs.
This article is your go-to checklist for making that happen so your guests sound their best, and your brand does too.
Let’s dive in.
Read MoreEveryone says B2B buyers make decisions based only on logic, but that’s false.
In 2025, emotion, timing, and relevance shape purchasing decisions just as much as pricing or features. B2B companies that cling to outdated sales funnels are losing ground fast.
If you're not adapting your B2B marketing strategies to shifting buyer behavior, you’re already behind.
This article breaks down the 10 core principles driving real business growth this year.
You’ll get actionable insights backed by data, not theory. Let’s cut through the noise and focus on what actually moves the needle for B2B audiences today.
Read MoreNot long ago, B2B marketing meant long whitepapers and cold emails no one read. Now, short-form video and AI-powered tools are reshaping how marketing teams connect with B2B buyers.
Forget the myth that business buyers want boring content. They expect relevant content, seamless user experience, and smart personalization, just like consumers do. This article breaks down 10 B2B marketing trends driven by AI and changing buyer expectations.
You'll learn what’s working, what’s outdated, and how top B2B companies are adapting their marketing strategies. If you're building the future of B2B marketing, this is what you need to know.
Read MoreYou might often hear things like, “Remote radiology is the end of your career.”
But here’s the truth: remote reading isn’t a fallback. It’s a legitimate path with growing relevance, especially after the COVID-19 pandemic reshaped healthcare work.
With the current teleradiologist shortage and demand for imaging services spiking, remote radiologists are helping deliver faster, higher-quality care, without sacrificing patient care or quality of life.
This article breaks down how to stay competitive, grow your radiology career, and stay connected with your radiology team, even from your home workstation.
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