Revenue goals don’t hit themselves. If your sales growth is flat or unpredictable, the missing piece usually isn’t more reps: it’s leadership.
The Vice President of Sales (VP of Sales) is the person responsible for building your entire revenue operation. They bring structure to the sales process, clarity to performance metrics, and alignment across departments.
And the numbers back it up: 65% of companies that outperformed their revenue targets and 57% of those that simply met them had dedicated sales enablement teams in place. That kind of enablement starts with strong sales leadership
For business owners, it’s one of the most high-impact roles in the company, and one of the easiest to get wrong.
Let’s break down the basics of a top-performing VP of Sales: the role, the impact, and how hiring the right one can unlock sustainable growth across your organization.
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